Data management
CRM Agency will help you to review methods of working with data which is one of the key resources of any business. To perform this task we offer database management services, services for and support to achieve the purity of data, data updating and analysis.
Functional purpose of Data Management Service is formation, support and operational analysis of current databases of potential clients of your company. Provision of current databases of internal marketing services of your company.
We pay special attention to quality management of the data provided by or clients before uploading them into the main application, as well as tools for analysis and assessment of the data and service quality. We can demonstrate effective methods of managing data and their quality. We have also achieved a high level of automation using software tools such as CRM System Siebel Oracle and have the opportunity to use Contact Centre to provide complex services to you.
We have included the following into data management:
Data profiling
- Search for databases and information about your potential clients in different sources;
- Obtaining data concerning profiles of companies and loading them to the database.
Formatting and updating of data
- Formatting data and transforming them into structured electronic form;
- Checking the correctness of the information contained in the data base performed some time after the information is added to the database.
Data analysis and segmentation
- Operational data analysis – duplicate search, data cleaning;
- Segmentation of the data on existing clients according to parameters specified by the Customer taking into consideration their business specifics;
- Preparation of samples for marketing campaigns (newsletter, telemarketing, invitations to events, etc.);
Data comparison and data quality control in systems
- The process of updating data in different systems in order to unify rules of naming, segmentation, etc
- The process of comparing data in different systems of data processing and data storages with data from non-agreeing sources.
To providing our services we use appropriately secure environment, comply with all legal regulations and regulatory requirements of data protection. We pay special attention to the treatment of personal information.
By outsourcing data management function to CRM Agency you can optimize and increase the efficiency of the data processing which is important because the growth of the customer base is one of the most important goals of any company!
