Communication channels - SmS\Chat\Web\Wap
Today the client is free to choose a convenient communication channel, but regardless of the channel the client expects the highest quality of service.
CRM Agency «C3Vision» has the most advanced technologies, which provide all possible types of telecommunication with your Clients: telephone, fax, e-mail, web, SMS, chat, Wap.
Real life story. «girl met a young man. Later she complains to her friend that he writes to her through different channels and she is rushing frantically from e-mail to ICQ, from Livejournal to Classmates, from “In Contact” to the mobile so as not to miss any message from him»
In order to prevent information loss because your client has chosen the information channel convenient for them and if you would like to receive consolidated information without wasting time and effort on information collection and processing you can use our technology.
The CRM platform of our Agency allows to automate functions, communication channels and processes which in turn helps to ensure the integrity, efficiency and effectiveness of the company’s interaction with the client.
One of the key objectives of any marketing campaign is to define the channels of interaction by which information will be communicated to the client. In case there are several channels it is necessary to ensure that all the relevant information is consistently represented in each interaction with the client across any channel.
At the moment there are three main channels of interaction. The most expensive of them is personal communication, as a rule this channel is used only in interaction with VIP clients.
The second channel is the web channel, when the client does almost everything independently. It is mainly used when the main target audience of the company is the mass client. However, today this type of communication is used in B2B sector as well. For example a distribution company may provide an opportunity to enter orders for their dealers across the country.
The third channel which is one of the least expensive and most common is the Contact Centre, which along with the primary means of interaction, telephone, uses other channels of communication: e-mail, fax, sms. It also uses the web channel – a web site, chat. To work effectively with the clients a contact centre needs a single pool of information which can provide access to current information and fixation of new data while working on any of the channels of interaction.
Existing in the Agency CRM-system, integrated with telephony, provides simultaneous use of all means of communication and consolidation of databases across all channels, so that analysis of the marketing campaign was most effective.
Предлагаем ознакомиться с одним из практических решений CRM, где используются различные виды коммуникаций с клиентом в рамках рекламной кампании.
